How To Design An Email Template In Flodesk For Your Creative Business

Psst! This page contains affiliate links, which means that I may earn a small commission, at no cost to you, if you make a purchase through a link. By doing so, you’re helping me pay my biz bills (and to drink coffee; lots of coffee, & to keep buying design books and art supplies, which I love). Learn more in my Affiliate Disclosure.

Flodesk is an email marketing tool for small businesses that allows you to create beautiful emails fairly easily. It’s the one that I use for my personal brand and totally love.

Full disclosure: An important thing to consider before signing up is that if you’re migrating an existing email list from another email service provider, you won’t be able to send emails to your list immediately.

The Flodesk team will review your CSV file first to make sure that you’re complying with the law. So don’t cancel your subscription with your other email service provider yet, because this process may take a couple of business days.

If you’re starting your email list from scratch (like I did), and people are subscribing to your list via your signup forms, you won’t have this step.

That said, you can try Flodesk for free for 30 days and decide if it’s the right fit for your business at the moment (no credit card required). 

And if you sign up with my link or with my discount code SOULFULGIRLS, you get 50% off in your monthly or yearly subscription, during your first year. That means that you will pay $ 19 per month instead of $ 38 in the first year.

FLODESK BONUS: If you purchase a Flodesk subscription with my affiliate link or my affiliate code, I’ll also give you one of my media kit and rate card templates of your choice (there are three different styles: Dreamy, Boho, and Editorial). Value: $19.

To claim this bonus, you’ll have to send me a screenshot of your purchase to hi@soulfulgirls.com and tell me which media kit you want. I’ll give you a 100% coupon code to get that media kit for free. This isn’t valid for free trials. You have to purchase a Flodesk subscription to qualify for this bonus.

Flodesk bonus. Canva media kit and rate card template. Get one of my media kits for free.

It doesn’t matter how many subscribers you have in your email list: Flodesk doesn’t charge you more for growing your list. 😉 And you get access to ALL the available features for the same price (something that doesn’t happen with most of the other email service providers).

I wrote a FAQ section about Flodesk at the end of this post, in case you have more questions before signing up. 😊

Flodesk has many newsletter templates that you can modify for your own personal brand, but you can also create your own templates easily, like I do.

And that, beautiful, is exactly why we’re here today. I’m going to teach you, step by step, how to design your own email template in Flodesk, so that you can send beautiful branded emails to your audience.

So grab a cup of your favorite beverage (I have my cup of coffee here ☕), and let’s start.

(Psst! Don’t have time to read this now? You can pin it for later. If you also want to share this page, I’ll deeply appreciate it.)

How to create a weekly newsletter email template in Flodesk

Step 1: Upload your logo

Go to the top right corner and a menu will display. Click on “Branding”.

Click on branding screenshot.

Upload your logo. Make sure that the PNG file is less than 2000 pixels on any side, or else you won’t be able to use it in Flodesk. In fact, any image that you upload to Flodesk should be less than 2000 pixels on any side. Keep that in mind.

Upload your logo screenshot.

Step 2: Save your brand colors

Below the option to upload your logo, you will see another section to save your brand colors. This is a great option, because it will allow you to be consistent with your branding easily.

Change your brand colors screenshot.

Click on any circle and enter the hex code of each color from your brand’s color palette (you can upload up to 5 different colors).

Write the hex code screenshot.

Step 3: Write your company details

Next, you should write your company details, such as name and website. In that way, if people click on your logo in your emails, it will take them to your website.

Write your company details screenshot.

Step 4: Write your company address

If you have an email list, you’re required by anti-SPAM law to include a valid physical postal address, where you can receive mail. This can be your current address, a post office box, or a private mailbox.

Write your company address screenshot.

Step 5: Add your social media links

In Flodesk, you have the option to add a bar with social media links. In this section, you will only enter your links (you will change how these links look later, when you create your email template).

Social media links screenshot.
Screenshot of adding your social media links.

Update: Now you can also add your Patreon and Spotify links.

Step 6: Activate the “Made with love in Flodesk” footer

Now, maybe you’re wondering why you should turn this footer on, and the answer is that it has your Flodesk affiliate link.

So if you want your audience to find your affiliate link easily, I suggest you keep it (if you’re on the trial period, you won’t be able to hide this footer, until you start paying a subscription).

Screenshot of activating the Made with love in Flodesk footer.

Step 7: Create a new email

Click on the Flodesk logo, on the top left corner, and go back to the “Emails” section. Then select “New email”.

Screenshot of creating a new email.

This will take you to the email templates in Flodesk. You can browse them first, to have an idea of what’s possible in terms of design within the app, and take notes of what you’d like to include in your template.

Screenshot of browsing the templates in Flodesk.

A word of caution: If there are too many blocks when you design your email template in just one email, there’s a possibility that Gmail may clip your email (ever seen the “View entire message” link at the bottom of any email in Gmail?)

If that happens, this may affect your open rates, so even if it’s pretty and the temptation to add waaay too many things in Flodesk is there, please don’t go overboard.

I’m subscribed to a lot of lists from different fiction authors (‘cause I love reading), and I’ve seen this happen a lot (keep in mind that this isn’t something that happens only if you send emails from Flodesk; it doesn’t matter who your email service provider is).

Ok, let’s go back to the tutorial.

To create your own template, click on “Start from scratch”. Then name your email “Weekly Newsletter Template”, or whatever you want to call it, to help you identify your template easily. Then click “Save”.

Screenshot of starting a template from scratch in Flodesk.

Step 8: Learn how to work with blocks

By default, you will see that Flodesk will give you a simple template to start with, that will include your logo at the top, words of welcome, and a call to action.

It will also include your social media links, your physical address (I scratched mine in this example), and the option to unsubscribe at the bottom.

New template by default in Flodesk screenshot.

When you click on any block to customize it, you will see at the bottom of the options that all the changes that you make to your email will be saved automatically, and if you want to undo or redo an action, you only have to click on “Undo” or “Redo”.

1 – How to add blocks

Click on any block in your template. You will see a “+” sign at the top and bottom of the block. Click on “+” and a new menu will appear with all the block options. Choose the one that you want to customize.

Screenshot of how to add blocks.
Another screenshot of how to add blocks.

2 – How to delete blocks

Click on the block that you want to delete. A new menu will appear next to it: block settings (the gear icon), duplicate (the plus icon), and delete (the trash bin icon).

If you click on the trash bin icon, the block will be deleted. If you want to recover the block, select “Undo” at the bottom of the block settings in the right corner.

Screenshot of how to delete blocks.

3 – How to move blocks

Flodesk has a drag and drop email editor, so moving the blocks is as simple as clicking on any of them, and dragging them above or below any other blocks. Pretty easy!

4 – How to duplicate blocks

Click on the block that you want to duplicate. A new menu will appear next to it: block settings (the gear icon), duplicate (the plus icon), and delete (the trash bin icon). If you click on the “+” icon, the block will be duplicated.

Screenshot of how to duplicate blocks.

Pro tip: When you decide the style of the blocks that you’re going to include in your emails in Flodesk, you can save your options in a document in Google Drive.

I have a Google Doc called “Brand Style Guide Cheat Sheet” with the hex codes of my brand color palette, paragraph styles for Flodesk, Google Docs, and my website, and so much more. Imagine if I had to remember all of that. I would go crazy.

In the case of Flodesk, I also include layout styles (some of them have more fonts available than text blocks), line block style, and button style. This document saves me lots of hours and helps me keep my brand consistent, so I suggest that you create one for your business.

Step 9: Design your email template

1 – Customize the font

Click on the text block to change the font options. In this case, you’re going to configure your body text. You’ll see the customization options on the right side of your email template, divided into “Font” and “Block”. We’ll start with the “Font” section.

Screenshot of how to configure the body text.

The font options are divided into Serif, Sans Serif, and Monospace. You could choose the one that resembles the most your body font on your website.

In my case, I have a Serif font in the body text on my website, so I keep consistent with my brand by choosing a Serif font for the body text in my emails.

Update:

I relaunched my website (twice, first from Squarespace 7 to 7.1, and finally from Squarespace 7.1 to WordPress).

I still have a Serif font in the body text. So I keep using the same font (Georgia) in the body text in my emails.

For the font size, choose at least 16 px, to make the body text legible in your emails (I prefer 16 px for emails; 18 or 19 px for body text on my website).

For the font color, choose your body text brand color (you’ll see your five brand colors that you’ve configured at the bottom of the color options). If you didn’t configure your body text color between your brand colors, you can manually enter the hex code in “Custom”.

In my opinion, you should keep the alignment of the text to the left mostly, and use center alignment or right alignment only when you want to highlight a specific paragraph.

This helps with text legibility, which should be your number one priority always, whether you’re sending emails, or creating pages on your website. (Because, what’s the point of design, if no one can understand what you’re saying?)

Screenshot of how to change the font.

Don’t forget to adjust the line space, which gives your text breathing space. I usually configure the line height at 1.8 and leave the letter spacing at 0 for body text.

Letter spacing in body text makes the text harder to read, unless you’re choosing a narrow font (please don’t do that for body text). Usually you want to use letter spacing mostly in headers.

Screenshot of how to add line height and letter spacing.

Now click on the “Block” section at the top right corner. You’ll see the option to change the background color of the text block. You can also leave it blank by choosing the circle with a red line, like I did in the example below.

Screenshot of how to change the background in the font block.

In the “padding” options, you can adjust the space around the text block. I usually leave a padding of 10 on all sides, but if you want more white space on the right and left side, increase those padding options.

Screenshot of how to change the padding in the font block.

Important: At the moment, there’s no option available to save your font styles in Flodesk.

A workaround that I found is to duplicate the text block with my selected font styles, delete all the text, and copy and paste the rest of the email from a doc in Google Drive.

The new text will be formatted with the font style from the original block.

Side note: I never write directly on Flodesk. Always on a Google Doc first.

If there’s a bug and you can’t save your progress, you may lose the content you’ve written. So always write on an external document first. This goes, in my opinion, for the content on your website too.

When you highlight a section of your text, you will see more formatting options, like bold, italic, underline, and strike. You will also have the option to add a link or an attachment with less than 10 MB.

Screenshot of bold, italic, underline and strike styles in the font block.

If you want to personalize your email by using a subscriber’s name, add a blank space where you want the name to appear. Highlight the blank space and choose the option “Add personalization” and then “First name”.

Screenshot of how to personalize with your subscriber’s first name.

Sometimes the first name isn’t available, so you will see the option to add a word to display, like friend, or whatever you want to write. After that, click on “Insert”.

Screenshot of how to personalize with a friendly word.

2 – Customize the spacer

Next, click on the spacer to customize it. You can change the color or leave it blank (if you chose a color for a text block next to it, you can select the same color to keep consistent), and you can also change the height.

Customize the spacer screenshot.

In this case, I left it blank by choosing the circle with the red line, to make it flow naturally with the text block.

You can also change the height of the spacer to leave more or less white space between blocks in your emails.

Screenshot of changing the color and height of the spacer.

3 – Customize the button

In the case of the button, you have four options to customize it at the top right corner: “Button”, “Font”, “Link”, and “Block”. Let’s start with “Button”.

First, you should choose the style of the button. In my case, I’m going to click on the rectangular button, because that’s consistent with the style of buttons that I have on my website.

Screenshot of changing the style of a button.

Then I’m going to choose a fill color and a border color. In this case, the button color on my website isn’t between the 5 brand colors that I have saved in Flodesk, so I’m going to write the hex code in “Custom” for the fill color.

Screenshot of changing the fill and border colors of a button.

Next, I’m going to select one of my brand colors that I have saved in Flodesk for the border color.

For the position of the button, I click on the middle one, because I have all the buttons center aligned on my website.

Screenshot of changing the alignment of a button.

And lastly, you can play with the border thickness, width, and height of the button.

I want the border to be a little more noticeable, to create a bit of contrast with the fill color, so I’m going to increase the border thickness. Also, this is consistent with the style of the buttons in all my Flodesk signup forms on my website. 

Remember that you want your audience to recognize your brand, so every little detail helps.

Screenshot of modifying the border thickness, width, and height of a button.

Now click on “Font” at the top right corner.

The font options are divided into Serif, Sans Serif, and Monospace. You could choose the one that resembles the most your button font on your website.

In my case, I have a Sans Serif font, Raleway, in all the buttons on my website, and Flodesk doesn’t have that font available for buttons outside their text + image layouts, so I’m going to choose another Sans Serif font, Franklin Gothic.

Screenshot of changing the font of a button.

Update:

Now I’m using a monospace font for the buttons on my website, so I chose another monospace font for the buttons in Flodesk.

In the case of button text and titles, I usually add letter spacing (in body text, I leave it at 0). So I’m going to increase the letter spacing to 1.8.

Now click on “Link” at the top right corner.

Due to the fact that this is a template and this part of the email is going to change every time you send a new email, we’re not going to add a link to a web address.

If at any time, you want to upload a file so that your subscribers can download it when they click on the button, you should click on “Attach file”. Have in mind that your file should weigh less than 10 MB.

Screenshot of adding links and attaching files on buttons.

Now click on “Block” at the top right corner.

This is where you can select the background color and the padding of the block.

Screenshot of changing the background and padding of the button.

4 – Design your email signature

In my opinion, this is one of the few cases where you should use the layout “Add some beautiful text with a custom font”.

First, click on the space block below the button block, and then on the “+” sign. Choose “Layouts” from the new block options displayed below.

Screenshot of adding a layout block to design your email signature.

A new menu will appear on the right corner, with “Layout”, “Link”, and “Block” options. In “Layout”, scroll to the top of the layouts and choose “Add some beautiful text with a custom font”.

Screenshot of the layout Add some beautiful text with a custom font.

Write your name in the block, choose a Script font that you like, and increase the font size. Have in mind that this block renders as an image, so your signature will probably look smaller when viewed on a smartphone.

Screenshot of choosing the font for your email signature.

Update:

Now you can add alt text to Flodesk layouts. All you need to do is click on “Block” and then on “Accessibility”. You can write the alt text there. 

In the case of your signature, your alt text will be your name.

I configured the line height at 1.5 and the letter spacing at 0, because a Script font with letter spacing looks just plain weird.

5 – Email footer: Customize your social media icons

Click on the social media block and you’ll see these options to customize it at the top right corner: “Icons”, “Links”, and “Block”.

Screenshot of customizing the social media icons.

In the “Icons” settings, you can select the style, color, size, position, and the space between icons. Have in mind that choosing your brand colors isn’t available in this case, so click on the color that resembles the most one of your brand colors.

In my case, I chose a tan color similar to the one that I have in my brand’s color palette.

Screenshot of changing the color, size, and position of the social media icons.

If you want to change any of your social media links, you have to click on “Links” | “Manage linked accounts”. A new menu will appear with the links that you’ve already connected to your Flodesk account.

If you try to change a link and it doesn’t work for whatever reason, go back to the main menu in Flodesk and click on “Branding”. You can change your social media links there too.

Screenshot of managing linked accounts.

And lastly, you can select a background color for the social media block, or leave it blank by clicking on the circle with a red line, like I did in the example below.

If you want more or less white space around the block, you can also adjust the padding.

Screenshot of changing the background in the social media block.

6 – Email footer: Customize the address block

I design the address block and the unsubscribe block to look as a single block, with a 14 px font (my body font is 16 px) and a background color.

I even add a text box with a “This email contains affiliate links” disclosure (remember that the “Made with love in Flodesk” footer has your affiliate link). 

Let’s start by moving the unsubscribe block above the address block. In order to do that, click on the unsubscribe block and drag it above the address block.

Screenshot of changing the position of the unsubscribe block.

Now click on the unsubscribe block again and then click on the “+” sign above the block. From the displayed menu, select “Text”.

Screenshot of adding a text block in the email footer.

In the new text block, write your affiliate disclosure. Then customize the block options.

What I do in this case is to select the same font, alignment, and size for the text block, the unsubscribe block, and the address block.

To make use of only a few fonts in the email for the sake of good design, I choose the same font as the body font, but in a smaller font size (14 px instead of 16 px).

Screenshot of writing your affiliate disclosure in the text block.

Then I add two spacers between the text block and the social media block (you’ll see why in a minute).

Screenshot of adding two spacers in the email footer.

Click on the address block and add another spacer below.

Screenshot of adding a spacer below the address block.

Select the address block again and configure the same font options as the text block with the affiliate link, so that it will look like it’s all part of the same block, even if it’s not.

Screenshot of changing the font in the address block.

If you want to change your address, you can click on “Address”, on the top right corner, and then on “Manage my address”.

Screenshot of managing your address.

7 – Email footer: Customize the unsubscribe block

Click on the unsubscribe block and you’ll see these options to customize it at the top right corner: “Font”, “Message”, and “Block”.

In the “Font” section, select the same font settings as the address block. Don’t worry about the link color in “Unsubscribe”. We’ll configure it later in another section.

Screenshot of changing the font in the unsubscribe block.

What I like about the unsubscribe block in Flodesk is that there are many different pre-written options, so that you avoid overthinking it. 🤣🤣🤣

You can’t write a custom message, but I actually like selecting one of the messages from Flodesk, because they’re friendly, and that’s my vibe.

Click on “Message” to choose the unsubscribe option that you like the most. Don’t fret too much about this; you can select a different message from time to time.

Screenshot of changing the message in the unsubscribe block.

And now, we’re going to make all the different blocks look like one in this section of the footer.

First, click on the spacer above the text block with the affiliate disclosure, and change the color in the “Block” settings in the top right corner. In my case, I’m going to choose one of my brand colors.

Screenshot of changing the background color of the spacer.

Repeat the process with the text block with the affiliate disclosure, the unsubscribe block, the address block, and the spacer below the address block.

In all those cases, choose the same background color as the first spacer, until it looks like all of them belong to the same block.

Screenshot of changing the background color in the footer blocks.

You’re almost done with this section!

What we’re going to do next is to change the color of the unsubscribe link. In order to do that, click on the email on the left side or the right side of the blocks, without selecting any particular block, and a new menu will appear with the “Global style”.

This is where you’re going to change the color of ANY link in your emails in the option “Link color”.

Screenshot of changing the color of any link in your emails.

I always leave the backdrop color and the canvas color blank, and I only choose a background color for particular elements in my emails to create more contrast and organize the information clearly.

In the case of the border, it refers to the email border. You can play around with this setting too. I don’t particularly like email borders, because for me it feels like old email marketing, but you do you, babe.

Screenshot of changing the global style of your emails.

8 – Email footer: Add a call to action (CTA) to one of your offerings

Here are a couple of different ideas for your call to action at the bottom of your weekly emails:

  • Free evergreen training (for example, a prerecorded workshop or webinar, that may lead to one of your paid offerings).
  • Low cost offer that solves one of your audience problems.
  • Letting them know that you have available spots in your calendar for client work.
  • Booking a discovery call with you.
  • Link to your latest podcast episode, YouTube video, or blog post.
  • Featured or new products in your shop.

Ok, let’s start. Click on the social media block and add a text block above.

Screenshot of adding a text block above the social media block.

Write a title like “Want to work with me?” and a call to action (or a couple of them) below.

For the title, you can use the same font that you chose when you customized the button.

Have in mind that you can select different fonts with different sizes, colors, and alignments within the same text block, but to do that you have to highlight the text that you want to customize. Otherwise, the font changes will be applied to the whole text block.

Screenshot of adding a call to action in your email footer.

There are different ways to add a link to a call to action:

  • By adding the link in a particular text when you’re writing your email.
  • By adding the link in a button.
  • By copying and pasting the text with a link. Flodesk will automatically recognize the link. For me, this is the easiest way. I write my emails in a Google Doc, add my links, and then copy and paste the content with the links in Flodesk.
  • By adding the link in an image.

In this case, I’m going to show you how to do the first two options.

How to add a link in a text

Highlight the text where you want to add your link. A new menu will appear. Select the option to write a link, as you can see in the image below.

Screenshot of highlighting text to add a link.

Write or copy and paste your link, and then click enter. The color of your link will automatically change to the one that you selected when you configured the global style in the prior step.

Screenshot of writing or copying and pasting a link.
How to add a link in a button

Click on the button block and then on the “+” sign to duplicate it.

Screenshot of duplicating the button.

Then click on the new button and drag it below your call to action text.

Screenshot of changing the position of the new button.

Click on the button block and select the option “Link” in the settings on the right side. Write or copy and paste your link.

Screenshot of adding a link in the button.

Lastly, change the words in the button and make them related to your offering.

Screenshot of changing the call to action words in the button.

9 – Email footer: Add the Instagram block (optional)

I don’t usually include this block, only in a couple of emails from time to time. If there are too many different blocks in my email, I prefer the social media block to minimize distractions.

If you want to include the Instagram block, I suggest you add a spacer first and then the Instagram block. Once you add a spacer, click on the “+” sign below the block and select “Instagram”.

Screenshot of adding the Instagram block.

As your account is linked, thanks to the prior steps that you followed, your last Instagram images will appear automatically. You can customize the block settings in the menu on the right corner, in the “Block” section.

I prefer to display three images in a 1:1 square ratio on the Instagram block. Make sure that the number in “Column” and “Images” is the same. You can add a background color to the block, but remember that less is more in design. Keep it simple.

Screenshot of customizing the Instagram block.

10 – Add at least one brand image with your face

I usually try to include at least one image with my face in every email. The reason why I do this is because people receive a gazillion emails per day, so it makes it easier for people to remember who I am.

It also gives my emails a human touch,  besides my way of writing. 🤷‍♀️🤷🏻‍♀️🤷🏾‍♀️

In this case, you could add a mini bio with your face at the end of the email, a banner with a candid photo at the beginning of your email, a text + image layout from Flodesk (with one of your photos) throughout the email, or a simple brand photo between all your text.

You can play with this in every email, and you could also add an everyday image with an update that you want to share about your life with your audience. People love that. We crave connection.

I honestly skim emails when there’s not even one image, and I’m sure that I’m not the only one.

In the next step, I’m going to show you how to add images and layouts, so choose whatever you want.

11 – Optional: Change the logo at the top for an email banner

So far until now, I’ve never included my logo in my emails. 🤷‍♀️🤷🏽‍♀️🤷🏻‍♀️🤷🏾‍♀️

What I’ve done instead is to use different image + text layouts from Flodesk, or a custom banner.

For example, I have a custom banner in the emails that I send to deliver my freebies, and I use a text + image layout from Flodesk in my welcome sequence, like you can see in the examples below.

Screenshot of email banner and Flodesk layout examples from the prior branding style of my creative business.

In both cases, this is my way to include my face in my emails, to help my audience remember who I am.

How to add an image

Let’s say that you want to add a banner at the beginning of your email, instead of your logo. In that case, click on the logo block and then click on the trash bin icon to delete it.

Screenshot of deleting your logo.

You will see that now you have two spacers above the text block. You can delete one of them, if you want, or you can add your banner between both spacers. Personally, I prefer to add only one spacer between the banner and the text block, but not above the banner. In my case, I’m going to delete a spacer.

Now click on the “+” sign above the spacer and add an image block.

Screenshot of adding an image block for your email banner.

A new menu will appear with these options on the top right corner: “Image”, “Link”, and “Block”.

Screenshot of the image block options.

Select “Image” and click on “Upload image”. Have in mind that your image should be less than 2000 px on any side (width and height). I keep the width option at 600.

Screenshot of uploading your email banner.

If you click on “Link”, you’ll be able to add a link to your website or blog. This option is useful, for example, when you’re running a promotion and you want to include a clickable mockup of your product or service.

Screenshot of adding a link to your email banner.

In the “Block” menu, you have the option to display more than one image.

In this case, you don’t need that, but if you ever want to try adding more than one image, make sure that the number of columns in the grid layout and the number of images is the same.

Screenshot of customizing the image block.
How to add a layout

Let’s say you want to add one of Flodesk’s layouts, instead of your own banner or logo, at the top of your email.

In my case, I’m going to delete the banner from the prior example first.

Now click on the “+” sign above the spacer and add a layout block.

Screenshot of adding a layout block.

A new menu will appear with these options on the top right corner: “Layout”, “Link”, and “Block”.

When you’re in the “Layout” menu, click on “Back to all layouts”.

Screenshot of clicking on back to all layouts.

You will see these options: “Image & text”, “Image collages”, and “Graphics”. We’re going to use “Image & text” in this example.

Screenshot of clicking on image and text layouts.

Once you click on “Image & text”, you will see all the layout options. Choose the one that you like, but remember that the whole block renders as an image (that includes the text).

Screenshot of choosing a layout.

Click on any part of the layout that you want to customize, and a menu will appear on the right side.

We’re going to start with the image. Click on the layout, in the image part (the one with a mountain and sun icon), and then upload your image on the menu on the right side.

Screenshot of uploading your image in the layout.

If you want to move your image to the left or to the right, you can do so by clicking on the image in the menu in the right corner, and then dragging it to the left or to the right.

Screenshot of moving the image to the left or to the right.

If you click on “Link” in the menu, you’ll be able to add a link to your blog or website.

Have in mind that you can only write one link per layout. You won’t be able to include a different link in the text section of the layout.

Screenshot of adding a link to the layout.

If you click on “Block” in the menu, you can change the background color. You can also change the text and image distribution in the layout when you choose the option “Flip”.

Screenshot of customizing the layout block.

In my case, I’m going to choose one of my brand colors as a background.

Screenshot of changing the background color in the layout.

If you want your layout to have blank space at the left and right side, play with the padding a little bit. 

It’s time to customize your text. Click on the text part of the layout, and a new menu will appear on the right side with these options: “Font”, “Layout”, “Link”, and “Block”.

Let’s start with the “Font” options.

Screenshot of changing the font in the layout.

You’ll see that there are more font options than in a text block.

Don’t go overboard with them. Keep it simple and think about the fact that whatever you write will look waaay smaller when viewed on a smartphone. Will it be legible? That should be your top priority.

If in doubt, send yourself a test email (I’m explaining how to do that in the next step).

In my case, I’m going to write “Weekly inspiration”, like I have in my custom banner. Don’t worry about the text not fitting correctly in the rectangle. We’ll fix that later.

Screenshot of writing your message in the layout.

Next, I’m going to select a second font for the word “inspiration”. In order to do that, I have to highlight the word “inspiration” and keep it that way while I change the font. Otherwise, the font would change in both words.

Screenshot of customizing another font in the layout.

Now let’s make the words fit the rectangle. In order to do that, we need to edit the box.

Click on the blank space to the left or to the right of your email, so that the menu won’t be focusing on any block in particular.

Once you see the “Global style” menu on the right side, hover over the layout, in the background part without image or text, so that you’ll see a new option appear: “Edit box”.

Screenshot of editing the global style of the box.

When you see that option, click on the layout. You will have the “Box” menu on the right side.

Screenshot of editing the padding of the box.

Adjust the padding until the text fits nicely in the layout. If necessary, click on the image to move it to the left or to the right, like you did in the prior steps.

Screenshot of editing the padding of the box 2.

You can also change the position of the text by clicking on the text part of the layout. In this case, I’m going to choose “vertical align”.

Screenshot of changing the position of the text in the layout.

YAY! You’re so close to having your template done!

12 – Send yourself a test email

Even though Flodesk has the option to display your emails in desktop and mobile view by clicking on the desktop and smartphone icons on the right corner of your email, you should always send yourself a test email.

In that way, you’ll be able to see if everything’s ok, or if you should change something. This is also a good idea to make sure that Gmail isn’t clipping your email.

But first, you should change the name of your email.

Click on “Next”, in the top right corner, and you’ll see the section “Who’s this email coming from?”

Screenshot of clicking on next to change the name of your email.

Next, click on “Continue”, in the top right corner, and write your subject line.

Due to the fact that this is a template, and not an email that you really want to send, write “Weekly Newsletter Template”, or whatever you want to call it, to help you identify your template easily when you send yourself a test.

Screenshot of writing the subject line of your email template.

In this case, you don’t need to write a preview text. Then click on “Continue”, to save your changes.

When you get to the section “Choose your recipients”, don’t select any audience and click “Back” three times, until you return to design your email.

Screenshot of going back to designing your email template.

Once you’re again in your email template, click on the paper plane icon, in the top left corner.

Screenshot of clicking on the paper plane icon to send a test email.

Write an email address to send the test. Don’t send the test to the same email that’s in the sender details. I prefer to send the test emails to a personal email address that isn’t subscribed to my email list.

Screenshot of writing an email address to send a test email.

Once you click on “Send test”, you will see a notification letting you know that the test was sent to that email address.

If everything’s ok when you send the test, you’re almost done! Make sure to see how your test template looks on desktop and smartphone.

If you notice that you have to make a couple of modifications in your email, make the changes and then send another test email.

13 – Create a folder to organize your email templates

One thing that I love about Flodesk is the possibility to organize your emails and workflows in folders.

My recommendation is that you keep your email templates in a specific folder.

Flodesk has the option to save an email as a favorite by clicking on the heart icon at the top left corner.

Screenshot of saving an email as a favorite.

You will find your favorites in the template section in Flodesk, when you create a new email.

Another option for having your templates organized is keeping them in a folder.

The good thing about this is that if you want to modify, for example, the call to action for all your future newsletter templates, you only have to modify this template and the changes will be auto saved.

On the contrary, if you save your template as a favorite email with a heart icon, and you want to make the same change for your future emails, you will have to save the email as a favorite again. (Been there, done that. 🤷‍♀️🤷🏾‍♀️🤷🏻‍♀️🤷🏽‍♀️)

To create a folder, click on the Flodesk logo at the top left corner, to go back to the main options. You will see that you’re back in “My emails”. Click on “Folders”, and then on “New folder”.

Screenshot of creating a new folder.

Name your folder “Email Templates” or whatever helps you find your templates easily.

Screenshot of naming your folder email templates.

You will have the option to add emails to your folder. Select the email template that you’ve just created, and then click “Save”.

Screenshot of adding your email template to the new folder.

Now every time you want to use this template, you only need to duplicate it.

In order to do that, hover over the email and click on the three dots on the top right corner. The original email template will always be a draft.

Screenshot of clicking on the three dots to duplicate the email template.

Click on “Duplicate” and a new email will appear on the left.

Screenshot of duplicating your email template.

Move the new email to another folder, so you don’t get confused by which one you have to modify. Hover over the new email and click on the three dots on the top right corner. Select “Organize” and then “Move to folder”.

Screenshot of moving the new email to another folder.

Choose or create a folder where you want to keep your weekly, biweekly, or monthly emails. I’m going to select my folder “Weekly emails”.

Screenshot of choosing or creating a folder for your newsletter emails.

Once you click on your selected folder, your email will be moved to that folder.

You can go there to keep editing it by clicking on “Back”, on the left corner, and then by clicking on the folder you moved your email to. In my case, I’m going to hover over the folder “Weekly emails”, and then I’ll click on “View”.

Screenshot of customizing your newsletter email.

Look for your duplicated email in your folder and hover over it. Then select “Edit” and you’re ready to go!

Once you edit your new email, don’t forget to change the subject line and the preview text before sending a test email. And please, always check that you change the links in your new email. Cheers!

FAQ

Can I try Flodesk for free and then use the 50% discount code?

Yes, you can! If you’re in the trial period, but you didn’t sign up via an affiliate invitation (which are the ones that give you the discount), use the code SOULFULGIRLS before you make your first subscription payment in Flodesk.

Or sign up with my affiliate link, and the code will be automatically applied once you start paying (I did this when I joined Flodesk).

As I said before, remember that if you upload a CVS, there will be a review period of your list before you’re allowed to send any emails.

Are Flodesk emails responsive?

Yes, they are. The size of all the elements in your emails that you send with Flodesk will adjust accordingly to the device.

However, have in mind that if you use their layouts with a lot of text, they will render as an image. As a result, there could be parts of your emails with text too small to read on a smartphone.

That’s why in those cases, it’s better to use a text block, and add a layout block only when you want to write a couple of words, and alt text.

Do Flodesk emails have accessibility features?

I read that the Flodesk team is currently working on accessibility features.

In the meantime, you can do the following to help visual readers read your emails.

Use text blocks to write most of the content (and also the most important information and message).

Try to avoid using the layout “Add some beautiful text with a custom font” because it renders as an image, which means that visual readers can’t read the words that you write in that particular block, unless you add alt text.

And even if you write alt text, use this block only for a couple of words.

When choosing a layout with images and text, keep your words to a minimum, and add alt text.

And when you name your images to upload to your email, do so in a way that helps your audience understand what your image is about, even if they can’t see your image for different reasons (like images not uploading).

Sometimes the name of the image will upload first. This goes for all the images that you upload to your website too. Please don’t call them DSC_0001 or anything like that. Make good use of image search and help search engines understand your content.

Alt text isn’t available for images yet in Flodesk, so name your images accordingly before uploading them.

Can I add GIFS in my emails?

Yes, you can! All you have to do is to insert an image block in your email and upload your GIF.

In which size should I upload my images to Flodesk?

Your images should always be less than 2000 px on any side (width and height).

When I edit my images in RAW format with Raw Therapee (free photo editing software), I save them as JPEG files at 85% quality.

This is because in many images, the human eye doesn’t recognize the difference between a photo saved at 100% and another saved at 85%. But the difference in image size is huge, which helps you have a faster website while having good quality images.

Important: When I save the RAW files as JPEG files in Raw Therapee, the software creates a copy of the photo. I keep the original file in another folder, and you should too. Think of a RAW file like an image with all the information, without compression.

And if you’re already editing a JPEG image, you should know that every time that you edit a JPEG file, you lose quality.

So try to keep the original file without editing, and create a copy of that file BEFORE editing it. In that way, you’ll always keep the original JPEG file with more quality.

When I’m editing my brand photos in horizontal format, I resize them as 2000 px wide (Raw Therapee calculates the height automatically).

When I’m editing my photos in vertical format, I resize them as 1500 px wide and again, Raw Therapee calculates the height automatically. 

That’s why when I need to upload photos in Flodesk, I have the files at the right size, without having to edit the original files again for my emails.

I hope that was useful to you!

Don’t forget to use the discount code SOULFULGIRLS to get 50 % off in your monthly or yearly subscription in Flodesk, with access to all the features for the same price of $ 19 instead of $ 38 during your first year. 😉😻

With all my love,

Giselle

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Meet the author

Hi, beautiful! I’m Giselle.

I provide female entrepreneurs, like you, beautiful and soulful images and Canva templates that they can use in their personal brands. I also write resource tutorials and reviews to make your blogging life easier.