How To Design An Email Banner In Canva For Your Small Business

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I don’t know about you, but I’m not a text-only email kind of girl. I like pretty brand images, and I use them a lot in my weekly newsletter emails.

So as you can imagine, my emails always start with a branded image.

I use Flodesk, an email marketing service provider that makes my entrepreneurial life easier, so sometimes I start my emails with one of their text + image layouts, or my own branded email banners.

If you’re curious about how to create a newsletter email template in Flodesk, I wrote a step by step blog post to help you with that. 😉

And today I’m going to teach you, step by step, how to create a beautiful email banner in Canva app, a free graphic design software that you can use to create beautiful brand graphics for your creative business.

Now, if you’d rather get an email banner template and save time than designing everything from scratch, I’ve got you covered.

With this email banner template for Canva, you can quickly design email banners to welcome new subscribers, promote your products, memberships, and workshops, share links to your content; and more.

If you feel like “Thanks, Giselle, but I’d like to do it myself for now”, grab a cup of your favorite beverage (I have my cup of coffee ready ☕), and let’s start your design. 😊

(Psst! Don’t have time to read this now? You can pin it for later. If you also want to share this page, I’ll deeply appreciate it.)

How to design a branded email header in Canva

Step 1: Create A Design

Click on the button “Create a design” in the top right corner, and then select “Custom size”.

Screenshot of creating a design.

I usually design my graphics 2000 px or 1500 px wide.

As I said before, I also send my weekly emails with Flodesk, an email marketing service provider that, in my opinion, is a gift from the internet gods (text-only emails, go away!)

The recommended image size is 2000 px on any side in Flodesk. 

In the case of email banners, I design them with a size of 1500 px width x 750 px height. So that’s what I’m going to write in the custom size.

When choosing your email banner size, think about the recommended image size for your email service provider.

If you don’t know the right size, you can design your email banner in 600 x 200 px, which is a more standard banner size for emails (that’s why I designed my Canva email banner template in 600 x 200 px).

Screenshot of writing a custom size for your email banner.

Once you’ve written your custom email banner size, click on “Create new design”.

Step 2: Choose your own path (aka choose an email banner design)

That subtitle doesn’t make sense, I know, but hear me out. 🤣🤣🤣

You have two options in this tutorial (choose the one that you like more for your brand):

Option 1: An email banner with only one brand image

Screenshot of a final banner with one brand photo.

Option 2: An email banner with two brand images overlaid

Screenshot of a final banner with two brand photos.

So depending on the design that you want for your email banner, follow the instructions for options 1 or 2.

Email banner option 1 tutorial (banner with one brand photo)

Step 1: Rename your design

You will see “Untitled design – 1500 x 750 px” as the name of your banner in the middle of the top bar. Click there to change the name of your email banner. I’m going to name mine “Email banner with one image.”

Screenshot of renaming your email banner.

Step 2: Upload your brand photo

Click on “Uploads”, on the left side, and upload one of your brand photos by clicking on “Upload media”, or choose one that you’ve already uploaded.

Screenshot of clicking on uploads.

Pro tip: Try to select a brand image where you are more to the left or to the right of the photo, and not exactly in the middle.

In that way, you will have white space for writing text in your email banner. Another thing to consider is that the human eye is attracted to light, so my recommendation for you is to try to use a candid photo with good light. I prefer natural light, but you do you.

You can use a styled stock image for your email banner too, but that feels less personal than using a brand photo with your face.

You are a personal brand, so people want to connect with you.

Remember that when you’re choosing a photo for your banner.

Screenshot of choosing your brand photo.

Step 3: Set your image as a background

Right click on the image and select “Set image as background”.

Screenshot of setting an image as a background.

If you want to move the photo, double click on it and then drag it up or down.

Screenshot of moving the image up or down.

Once you’re satisfied with the result, double click on the image again, or select “Done”.

Step 4: Create a background for the text

Click on “Elements”, on the left menu, and choose the square in “Shapes”.

Screenshot of selecting a square in shapes, in the elements section.
Screenshot of adding a square in the banner.

Drag the corners of the square to change the size, until it covers the height of the email banner.

Click on “Position”, in the top right corner, and select “Middle” and “Right”, like I did in this case, or “Middle” and “Left”, depending on where you want the text to be on your banner.

Screenshot of changing the position of the square.

Reduce the width of the square by clicking and dragging the middle handle, so that it doesn’t cover your face in your photo, but at the same time it leaves you enough space to write text over it.

Screenshot of changing the width of the square.

Change the color of the ex square (hahaha!) In order to do so, you should click on the little square in the top bar, on the left side.

Screenshot of changing the color of the square.

If you want to choose a specific color from your color palette, click on “New color” and write the hex code.

If you’re subscribed to Canva Pro, you can upload more than three colors from your color palette in the “Brand Kit” section in the main menu in Canva. You can also upload your brand fonts, if they’re not available in Canva, and save your paragraph styles.

Screenshot of writing a hex code.

Step 5: Write the text in your email banner

Click on “Text”, on the left bar, and then choose “Add a heading”. If you want to use two different fonts to create contrast, you can select “Add a heading” again, like you can see in the example below.

The reason why I did this is because I’m going to write “Weekly inspiration” with the same font, but in different styles.

Screenshot of adding a heading.

Double click on the heading box/ boxes and change the text of the email banner.

Screenshot of changing the text in the heading.

Click on the font options, in the top bar, to search for your brand fonts.

Screenshot of searching for your brand fonts.

Type the name of the font in the search bar. If you don’t find it, and you’re not subscribed to Canva Pro, which allows you to upload your custom font, then choose a font that resembles one of your brand fonts.

Screenshot of choosing fonts for your banner.

Now you can play with the different options for each font. In my case, I’m going to choose “uppercase” for the word “weekly”, and “italics” for the word “inspiration”.

They look different now, even though I’m using the same font. That’s why both words look good together. It’s a simple trick that you can use in your designs.

Screenshot of changing the style of the fonts for your banner.

Next I’m going to choose a different color from my color palette for each word, that looks good in the overall design, and then I’m going to change the alignment of the text to the right.

Choose a different color for each word and change the alignment of the text to the right.

If you align the text to the left or to the right, make sure that both text boxes are aligned on that side, or else the text will look like in the image above.

Pay attention to the alignment of the words.

Finally, I’m going to change the size of the font, the letter space, and the line height.

Screenshot of changing the size of the font, the letter space, and the line height.

Letter spacing in titles and subtitles looks good, but please don’t use letter spacing in body text, because it makes the text harder to read.

I need to move the word “weekly”, because the text boxes are now overlapping.

If words are overlapping, change the position of the boxes.

Now it looks better.

Screenshot of how it looks after changing the position of the boxes.

Lastly, I’m going to select both text boxes and move them to the right side.

If you look at the screenshot below, I moved them until the alignment lines appeared, showing me that the position of the text boxes was well proportioned with the rest of the design.

Try to find this balance in your banner.

Screenshot of moving the boxes until you see the alignment lines.

Step 6: Add another square in your email banner

Click on “Elements”, on the left menu, and choose one more square in “Shapes”.

Screenshot of selecting another square in shapes, in the elements section.

Drag the middle handle at the top or the bottom of the square to change the size and make it narrower, because we’re going to place it behind one of the words in the banner, to create a highlight effect.

Screenshot of changing the size of the second square.

Change the color of the second square. In order to do so, you should click on the little square in the top bar, on the left side. Remember that if you want to choose a specific color from your color palette, you have to click on “New color” and write the hex code.

The idea is that you choose a color from your color palette that creates a bit of contrast with the rest of the design.

Screenshot of changing the color of the second square.

Move the ex square, now turned into a rectangle, and place it over one of the words that you want to highlight in the banner. In my case, I’m going to place it behind the word “weekly”.

Screenshot of placing the rectangle behind a word.

If, by any chance, you see that the rectangle is over the word that you want to highlight, instead of the other way around, right click on the rectangle or the word and select “Bring Forward” or “Send Backward”, depending on what you need.

Choose to bring forward or send backward the rectangle.

Step 7: Download your email banner

Click on “Download”, in the top right corner, and select “PNG” or “JPEG”.

In any case, you can download it in both formats and see the difference in quality between both of them, and choose which one you prefer.

A PNG file will always look better than a JPEG file in design, but the file size will be bigger.

Screenshot of downloading your email banner.

YAY! You have your email banner ready to use! Congrats, beautiful!

Want 30 different email banner templates?

If you’d like pretty email banner templates to promote your products, freebies, courses, and content, I’ve got you covered.

Email banner option 2 tutorial (banner with two brand photos)

Step 1: Rename your design

You will see “Untitled design – 1500 x 750 px” as the name of your banner in the middle of the top bar. Click there to change the name of your email banner. I’m going to name mine “Email banner with two images”.

Screenshot of renaming your email banner.

Step 2: Upload your brand photo

Click on “Uploads”, on the left side, and upload one of your brand photos by clicking on “Upload media”, or choose one that you’ve already uploaded. We’re going to select the background image.

In my case, I’m going to choose one of my travel photos because that’s part of my brand identity.

Screenshot of choosing your brand photo.

Step 3: Set your image as a background

Right click on the image and select “Set image as background”.

Screenshot of setting an image as a background.

If you want to move the photo, double click on it and then drag it up or down.

Screenshot of moving the image up or down.

Once you’re satisfied with the result, double click on the image again, or select “Done”.

Step 4: Upload your second brand photo

Click again on “Uploads”, on the left side, and upload one of your brand photos by clicking on “Upload media”, or choose one that you’ve already uploaded.

In this case, we’re going to select the main image for the banner.

Screenshot of choosing your brand photo.

Change the position of the image, so that it is placed to the left side, but at the same time is perfectly proportioned in the middle of the height of the email banner, as you can see by the automatic lines that appear when you’re moving elements in your design in Canva.

Screenshot of changing the position of your brand photo.

Step 5: Create a background for the text

Click on “Elements”, on the left menu, and choose the square in “Shapes”.

Screenshot of selecting a square in shapes, in the elements section.

Move the square to the right, so that the left side is touching the main brand photo.

Screenshot of moving the square to the right.

Drag the square by the middle handles to change the size. Make it have the same height as the main brand photo.

Also, adjust the right side a little, until you see the automatic lines from Canva covering the border of the photo and the square, indicating that the proportions of both elements together are good in relation to the rest of the design.

Screenshot of changing the size of the square.

Change the color of the ex square, now rectangle. In order to do that, you should click on the little square in the top bar, on the left side.

Screenshot of changing the color of the square.

If you want to choose a specific color from your color palette, click on “New color” and write the hex code.

In my case, I’m going to leave the actual color, because I like the contrast between the pink and the dark green background.

Step 6: Write the text in your email banner

Click on “Text”, on the left bar, and then choose “Add a heading”. If you want to use two different fonts to create contrast, you can select “Add a heading” again, like you can see in the example below.

The reason why I did this is because I’m going to write “Weekly inspiration” with the same font, but in different styles, like I did in the prior banner.

Screenshot of adding a heading.

Double click on the heading box/ boxes and change the text of the email banner.

Screenshot of changing the text in the heading.

Click on the font options, in the top bar on the left, to search for your brand fonts.

Screenshot of searching for your brand fonts.

Type the name of the font in the search bar at the top of the font options.

If you don’t find it, and you’re not subscribed to Canva Pro, which lets you upload your custom font, then choose a font that resembles one of your brand fonts.

Screenshot of choosing fonts for your banner.

Now you can play with the different options for each font. In my case, I’m going to choose “uppercase” for the word “weekly”, and “italics” for the word “inspiration”, like I did in the prior tutorial.

They look different now, even though I’m using the same font. That’s why both words look good together. Like I said before, it’s a simple trick that you can use in your designs.

Screenshot of changing the style of the fonts for your banner.

Next I’m going to choose a different color from my color palette for each word, that looks good in the overall design, and then I’m going to change the alignment of the text to the right.

In this example, I’m going to select a different color than I did for the word “weekly” in the first email banner.

Choose a different color for each word and change the alignment of the text to the right.

If you align the text to the left or to the right, make sure that both text boxes are aligned on that side, or else the text will look like in the image above.

Pay attention to the alignment of the words.

Finally, I’m going to change the size of the font, the letter space, and the line height.

Screenshot of changing the size of the font, the letter space, and the line height.

Letter spacing in titles and subtitles looks good, but please don’t use letter spacing in body text, because it makes the text harder to read.

I need to move the word “weekly”, because the text boxes are now overlapping, and there isn’t enough line space between words.

If words are overlapping, change the position of the boxes.

Now it looks better.

Screenshot of how it looks after changing the position of the boxes.

Lastly, I’m going to select both text boxes and move them to the right side.

In the screenshot below, I moved them until the alignment lines appeared, showing me that the position of the text boxes was well proportioned with the rest of the design.

Try to find this balance in your banner.

Screenshot of moving the boxes until you see the alignment lines.

Step 7: Add a gradient in your email banner

Click on “Elements”, on the left menu, and click on “See all” in “Gradients”.

Click on see all, in the gradients section.

Scroll down and select a horizontal gradient that you’re going to use to highlight one of the words in the banner. In my case, I’m going to highlight the word “inspiration”.

Screenshot of choosing a horizontal gradient.

Move the gradient to place it over the word that you want to highlight in your email banner.

Screenshot of moving the gradient.

Change both colors of the gradient by clicking on the little squares with colors in the top bar.

Screenshot of changing the colors of the gradient.

Right click over the gradient and choose “Send backward”, to move the gradient behind the word.

Send the gradient backward.

And lastly, if you want, move the gradient up or down behind the word, to highlight it a bit more or less.

Screenshot of moving the gradient.

Step 8: Download your email banner

Click on “Download”, in the top right corner, and select “PNG” or “JPEG”.

In any case, you can download it in both formats and see the difference in quality between both of them, and choose which one you prefer.

A PNG file will always look better than a JPEG file in design, but the file size will be bigger.

Screenshot of downloading your email banner.

YAY! You have your email banner ready to use! Congrats, beautiful!

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Meet the author

Hi, beautiful! I’m Giselle.

I provide female entrepreneurs, like you, beautiful and soulful images and Canva templates that they can use in their personal brands. I also write resource tutorials and reviews to make your blogging life easier.