Kit Free Plan Vs Paid Plan: Which One Should You Choose?
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Building your email list is more important nowadays than ever. If you’re tired of the non-stop algorithm changes of social media, and creating content that is gone in 24 hours, getting your own audience is a must.
The good news is that you can build your own audience from scratch with email marketing platforms, and in the case of Kit (formerly ConvertKit), you also have the option to start growing your email list for free.
In this blog post, I’m going to tell you the differences between the free and paid plans available in Kit, so that you can decide which one is the right one for you at the moment.
Pay special attention to the section “What are the pros and cons of Kit free vs paid”, where I compare what you have available in both free and paid plans, and what is only available in paid plans.
Why should you use Kit (formerly ConvertKit)?
Kit (formerly ConvertKit) is an email marketing platform that allows you to build your own email list and get your own audience, without depending on the ever-changing social media algorithms.
With Kit, you can also sell your own products, subscriptions, and paid newsletters, all in one place.
Who is Kit good for?
Kit (formerly ConvertKit) is good for bloggers, content creators, creative entrepreneurs, coaches, course creators, and infopreneurs who want to send emails, get brand sponsorships directly through Kit, and sell their digital products and paid newsletters.
Do you need a website to use Kit?
No, you don’t need a website to start building your email list with Kit.
You can start with the free landing page builder that Kit has (no code necessary), and create a “Coming Soon” page.
In that way, you can invite people to join a waitlist for your upcoming products, courses, or services, and you can start sending them emails and getting them interested in what you do before you launch your website.
However, you would still need a business email address, something like hi@yourwebsite.com to send emails to your new subscribers.
In June 2026, Kit launched a new landing page editor, so now it’s even easier to create a pretty landing page for your free resources, events, and webinars.
Can I use Kit for free?
Yes! There are two ways to use Kit for free:
- You can sign up for a free Kit account, which allows you to create one basic visual automation, one email sequence, unlimited landing pages, forms, and email broadcasts, for up to 10,000 subscribers. You can also sell your products and subscriptions (although this may not be available in every country), and create tags and segmentation.
- You can try the features available in a paid plan for free for 14 days (like unlimited automations, unlimited email sequences, paid recommendations, polls, third party integrations, and access to the Kit App Store). No credit card required! And you can cancel at any time.
Choose whatever plan you want (free or paid) in Kit’s pricing page.
How long is Kit free trial?
Kit has a 14-day free trial, which means that you can try the features available in a paid plan for free for two weeks (like automation), no credit card required.
And if you don’t like it, or you feel like it’s not what you’re looking for, you can cancel at any time.
How many emails can you send with Kit?
You can send unlimited broadcasts, no matter if you choose to start with a free plan or a paid plan.
But there’s an important difference between both plans.
In the free plan, you can only create one basic visual automation, one email sequence, and have one user. So if you offer more than one free resource to grow your email list, you can only create a visual automation for one of them. Also, if you have a virtual assistant (VA), you’ll have to use a third party tool to give them access to your Kit account without sharing your login details.
Instead, in the Creator or Creator Pro plans in Kit, you can have unlimited automations and unlimited email sequences. In the Creator plan, you can create two users (for example, one for you and one for your VA), and in the Creator Pro plan, you get unlimited users.
Also, another difference is that Kit recently launched the Kit App Store, which allows you to integrate other apps. This is only available in paid plans.
So if you want to send more than broadcast emails, have many automations and email sequences, and access for more than one user, consider trying one of Kit’s paid plans for free for 14 days.
What are the main differences between Kit free and paid plans?
In the tables below, you can read the differences between Kit free plan (Newsletter), and the paid plans (Creator and Creator Pro).
Newsletter (Free Plan)
The Newsletter Plan allows you to manage an email list of up to 10,000 subscribers for free, but without integrations. If you’d like to access integrations in Kit (with the Kit App Store) you should get the Creator or Creator Pro Plan.
✅ One visual automation builder (basic)
✅ One automated email sequence
✅ One user
✅ Unlimited landing pages
✅ Unlimited forms
✅ Create a newsletter feed and website
✅ Landing page and form templates
✅ Customizable domain
✅ Unlimited traffic
✅ Deliver opt-in incentives
✅ List growth reporting
✅ Free recommendations (required)
✅ Subscriber tagging and segmentation
✅ Unsubscribe page builder
✅ Send email broadcasts
✅ Email template library
✅ Image library
✅ Create custom email templates
✅ Conditional email content
✅ Resend unopened campaigns
✅ A/B Split testing (2 subject lines)
✅ Content snippets
✅ API documentation
✅ Sell digital products
✅ Run paid newsletters
✅ Sell recurring subscriptions
✅ Set up tip jars
✅ Low transaction fees (3.5% + 30c)
✅ Kit University
✅ Email support
Creator (Paid)
The Creator Plan starts at $39 per month for up to 1000 subscribers. If you pay a yearly subscription, you can save two months.
✅ Unlimited visual automation builder
✅ Unlimited automated email sequence
✅ Two users
✅ Unlimited landing pages
✅ Unlimited forms
✅ Create a newsletter feed and website
✅ Landing page and form templates
✅ Customizable domain
✅ Unlimited traffic
✅ Deliver opt-in incentives
✅ List growth reporting
✅ Free recommendations
✅ Smart recommendations
✅ Subscriber tagging and segmentation
✅ Unsubscribe page builder
✅ Send email broadcasts
✅ Email template library
✅ Image library
✅ Create custom email templates
✅ Conditional email content
✅ Resend unopened campaigns
✅ A/B Split testing (2 subject lines)
✅ Remove Kit branding
✅ Email editor version history
✅ Content snippets
✅ API documentation
✅ RSS campaigns
✅ 100+ direct apps (access to Kit App Store)
✅ Kit MCP
✅ Sell digital products
✅ Run paid newsletters
✅ Sell recurring subscriptions
✅ Set up tip jars
✅ Low transaction fees (3.5% + 30c)
✅ Paid recommendations
✅ Paid recommendations fees (23.5%)
✅ Newsletter sponsorships
✅ Abandon checkout
✅ Schedule in subscriber’s local time zone
✅ Custom tracking domain
✅ Kit University
✅ 24/7 email and chat support
✅ Free migration from another platform
Creator Pro (Paid)
The Creator Plan starts at $79 per month for up to 1000 subscribers. If you pay a yearly subscription, you can save two months.
✅ Unlimited visual automation builder
✅ Unlimited automated email sequence
✅ Unlimited users
✅ Unlimited landing pages
✅ Unlimited forms
✅ Create a newsletter feed and website
✅ Landing page and form templates
✅ Customizable domain
✅ Unlimited traffic
✅ Deliver opt-in incentives
✅ List growth reporting
✅ Free recommendations
✅ Smart recommendations
✅ Facebook custom audiences
✅ Newsletter referral system
✅ Subscriber tagging and segmentation
✅ Unsubscribe page builder
✅ Subscriber engagement scoring
✅ Subscriber signals
✅ Engagement analytics
✅ Send email broadcasts
✅ Email template library
✅ Image library
✅ Create custom email templates
✅ Conditional email content
✅ Resend unopened campaigns
✅ A/B Split testing (5 subject lines)
✅ Remove Kit branding
✅ Email editor version history
✅ Advanced A/B split testing
✅ Collaborative editing
✅ Edit links in sent broadcasts
✅ Deliverability reporting
✅ Insights dashboard
✅ Content snippets
✅ API documentation
✅ RSS campaigns
✅ 100+ direct apps (access to Kit App Store)
✅ Kit MCP
✅ Sell digital products
✅ Run paid newsletters
✅ Sell recurring subscriptions
✅ Set up tip jars
✅ Low transaction fees (3.5% + 30c)
✅ Paid recommendations
✅ Paid recommendations fees (23.5%)
✅ Newsletter sponsorships
✅ Abandon checkout
✅ Schedule in subscriber’s local time zone
✅ Custom tracking domain
✅ Kit University
✅ 24/7 priority email and chat support
✅ Free migration from another platform
What are the pros and cons of Kit free vs paid?
This is my personal opinion about the pros and cons of Kit, and I’m particularly comparing what you can do in both free and paid plans (Pros), and what’s only available in the paid plans (Cons), because that’s what this blog post is about.
Pros
- Unlimited broadcasts in free and paid plans.
- Unlimited landing pages and email opt-in forms in free and paid plans.
- Deliver opt-in incentives in free and paid plans.
- List segmentation and tagging in free and paid plans.
- Landing page and form templates in free and paid plans.
- A/B split testing in free and paid plans.
- Resend unopened campaigns in free and paid plans.
- Sell digital products, subscriptions, and paid newsletters in free and paid plans (but remember that you can only have one basic visual automation in the free plan).
- Set up tip jars in free and paid plans (like you do with Ko-fi, where you can, ahem, buy me a coffee if you like my content).
Cons
- You can only create one basic visual automation and one email sequence in the free plan. Kit allows you to manage up to 10,000 email subscribers in the free plan. But if your email list has that many subscribers, chances are you need more automations and sequences.
- Deliverability reporting is only available in the Creator Pro plan (something that Flodesk has available in every email that you send, as well as unsubscribes, bounced, and reported spam).
- Integrations are only available in the paid plans, as well as the Kit App Store.
- Team members are only available in the paid plans (two team members in the Creator Plan, and unlimited team members in the Creator Pro plan).
- Free migration from another platform is only available in the paid plans.
Kit free plan FAQs
Do I have to wait until I reach 10,000 subscribers to upgrade my free account to a paid account?
No, you don’t have to wait. If you want to get access to more than one sequence and one basic visual automation, or any other feature available only in the paid plans, you can upgrade your free account whenever you want.
If I have less than 10,000 subscribers, can I downgrade my paid account to a free account?
Yes, you can! You have to contact Kit’s support to change to a free account.
But beware that you will lose access to any automations or sequences that you set up on your account, or any other feature that is only available on a paid plan.
Do I have support in the free account?
Yes, you have! You get access to email support.
However, the Creator plan has 24/7 email and chat support, and the Creator Pro plan is the only one that has 24/7 priority email and chat support.
If I’m on the free plan, can I migrate my email list from another email service provider?
Yes, you can!
The difference with the paid plans is that you’ll have to do it yourself, following a tutorial provided by Kit. Make sure that you have less than 10,000 subscribers before starting the migration process. Otherwise, you’ll have to choose the Creator or Creator Pro plan.
However, if you’re on a paid plan, you can schedule a free migration.
More Email Marketing Resources
Email banner template
Canva email banner template – Dreamy
Email banner tutorial
How to design an email banner in Canva for your small business
Flodesk 25% off discount code
Get 25% off in the first year of your Flodesk subscription, and a 14 day free trial.
Flodesk email template tutorial
How to design an email template in Flodesk for your creative business
Flodesk sign up form tutorial
I hope that was useful to you, beautiful!
Don’t forget to choose a free or paid plan on Kit to start building your email list today. 😉😻
With all my love,
Giselle
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Meet the author
Hi, beautiful! I’m Giselle.
I provide female entrepreneurs, like you, beautiful and soulful images, Flodesk templates, and Canva templates that they can use in their personal brands.
I also write resource tutorials and reviews to make your blogging life easier, and have fun designing and selling printable planners.